The SurveyMotion Platform

Turnkey demand gen that delivers conversations, not just contacts.

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Survey-as-a-Lead™

We flipped the funnel. Instead of pushing cold outbound, we use buyer-led surveys to qualify real decision-makers at your ideal accounts—then invite them to meet with your team.

Every lead includes:

A guaranteed ICP match

First-party survey intelligence

Real-time CRM delivery

Optional meeting booked with your rep

So your team shows up to the right conversations—ready to convert.

Whats Inside

SurveyMotion is more than a lead source. It’s a performance-driven engine that syncs with your pipeline motion.

Precision targeting

  • EWe help you define your ideal customer list—or activate an existing TAL.
  • EWe source and verify decision-makers who meet your exact filters.
  • EYou approve every target before the campaign launches.

Buyer-qualified leads

  • EOur market research brand, QualPro, delivers surveys on your behalf
  • EEach respondent answers strategic questions defined by you.
  • EOnly decision-makers who meet your criteria are surfaced.

Built-in sales enablement

  • EEvery lead comes with a full survey response.
  • EPlaybooks and messaging templates help your team tailor outreach.
  • ECalendar invites are handled—we book directly into rep availability

Native CRM integration

  • EInstant delivery to Salesforce, HubSpot, or your MAP
  • EIntelligent routing based on account ownership or territory
  • ENotifications via email, or webhook

Why it Works

Cold outbound is noisy, slow, and misaligned. SurveyMotion fixes that.

Traditional Outbound

  • ELow-fit leads from databases
  • ESDRs guessing at relevance
  • EHigh effort, slow ramp-up
  • EUnclear ROI

SurveyMotion

  • EVerified ICP matches only
  • EProspects self-qualify via survey
  • ETurnkey delivery in 30 days
  • EPay-per-lead with full transparency

We’re a fit for:

  • EB2B SaaS teams (50 to 1000 EEs)
  • EPipeline owners under pressure to deliver fast
  • EGTM leaders frustrated with wasted SDR cycles

Salesforce

HubSpot

Marketo

Zapier

Flexible Lead Routing

Calendly

Built For Your Stack

SurveyMotion plays well with the tools you already use.

Salesforce / HubSpot integration

Calendly-based booking (no login required)

Custom routing + Email alerts

Global reach and compliance-ready

Trusted by Teams Who Need Results

B2B SaaS, Tech, and Professional services organisations trust SurveyMotion to generate new business pipeline at their ideal accounts

“We’re going to send you some referrals, I’ve been singing your praises! My colleague is also going to pass your info along to another potential client – everyone here is thrilled with the campaign so far. In short, we’ll absolutely be adding more budget.”

Clayton Warwick
VP Global Growth

“We got the pipeline we needed to bump up for the year, which is fantastic!

From an investment perspective and pipeline generation, these are really good numbers.”

Jessica Collier
VP of Growth Marketing

“We had our first meeting today, and it was AWESOME!”

Jim Lynch
Director – Sales
40% of SurveyMotion’s Meeting Leads are converting to active opps. So we’re qualifying at a higher rate vs. what we’re seeing thus far this year from other marketing initiatives.

Logan LeBouef
Head of Marketing

“When you’ve struggled with email the way that we have, and then all of a sudden you get meetings that you never thought you’d get, it’s pretty eye opening.

It was very very welcomed by our team to get a meeting with the Chief Digital Officer at Staples.”

Jay Hinman
VP of Marketing

“I consider this one of the most successful outbound campaigns that I have ever been a part of. You’ve designed an outreach methodology that is really powerful.”

Bree Neely
Vice President – Marketing

Represented By

“We’ve increased our investment with SurveyMotion by nearly 10x since our original pilot, because it’s producing results!”

Jeff Lampe
Head of Marketing

See how it works

Want to preview a real campaign? We’ll show you a live survey, sample leads, and the end-to-end workflow

Book a Demo

I consider this one of the most successful outbound campaigns that I have ever been a part of. You’ve designed an outreach methodology that is really powerful.

Bree Neely
VP Marketing @ Doozy Solutions

Smarter pipeline starts with smarter leads.

Let’s build your first Survey-as-a-Lead™ campaign.

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