Frequently Asked Questions

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B2B SaaS, Technology, and Professional Services Organizations Trust SurveyMotion to Generate New Business Pipeline at Their Ideal Accounts
What types of companies are a good fit for SurveyMotion?
SurveyMotion is best suited for B2B companies with long or complex sales cycles that sell into defined roles (especially senior decision-makers) and care about lead quality and insight. Here’s a breakdown of ideal-fit companies:

1. B2B SaaS Companies
  • Stage: Series A to Series D, or bootstrapped with traction.
  • Team: Have a VP or Head of Demand Gen, Growth, or Marketing.
  • Use Case: Want pipeline from qualified, mid-to-senior-level decision-makers at ICP accounts.
2. B2B Tech or Services Companies
  • Selling motion: Outbound-heavy or ABM-driven.
  • Target audience: C-suite, VPs, Directors in niche verticals (e.g., security, ops, finance, HR).
  • Challenge: Need help generating intent-driven meetings, not just contact lists.
Fit Criteria
Trait Why It Matters
Defined ICP SurveyMotion maps outreach to that profile precisely.
Sales-assisted motion Clients with SDRs/AE teams benefit most from meeting leads.
Mid/high ACV ($10K+) Justifies cost-per-meeting and longer nurture cycles.
Need for insight content Survey data feeds marketing (reports, ads, social).
CRM/data-driven org Better activation + feedback loops using lead insights.
🚫 Who It’s Not For
  • B2C brands or product-led growth orgs without salespeople.
  • Companies who only want volume and don’t care about lead quality.
  • Orgs with undefined ICPs or no capacity to follow up on leads.
How does onboarding work and how long does it take to get started?

Onboarding is low level-of-effort on you and your team, and typically takes 30 days, with some campaigns launching in as quickly as 14 days, and complex, multi-campaign engagements taking 30-45 days.

The onboarding process involves:

  • Audience: We create an audience that aligns with your ideal customer profile, based on your filters, as well as any Target Account or Contact lists.  We also can manage to your exclusion lists.  Your audiences are provided for your review, refinement, and approval before going live.
  • Survey:  We typically write the first draft of yoru survey questions, which are informed by 1) Questions your Sales team is asking today as part of their standard sales motion, as well as 2) Marketing or Sales enablement content that speaks to Problem, Solutions, Benefits for the audience we are targeting.
  • Revenue Operations:  We build your campaign, implement conditional logic, qualification criteria for meetings, as well as notifications, any CRM integrations, and provide access to our client portal where you can view survey responses and update meeting status.
What CRM’s do you integrate with?
Our most common integrations are with Hubspot, Salesforce, and Marketo. We also integrate with 100’s of other platforms via Zapier.
How do you guarantee performance?
Our Standard Pilot Plan is strictly pay per performance, with no charges other than Survey Leads and Meeting Leads that meet our client’s filters. If we are unable to send you any leads that meet those requirements, you would be eligible for a full refund. Please request a Master Services Agreement for more details.
How many leads or meetings will we receive?
The number of Survey Leads and Meeting Leads we can deliver is a function of campaign budget, and your target market. Please contact Sales@surveymotion.io for more information.
How much does SurveyMotion cost?
We plans designed for several different companies sizes and use cases. Please contact Sales@surveymotion.io for more information.
Can you target international countries?
Yes, we are able to target multiple international countries around the globe, not limited to, but including: North America, LATAM, EMEA, and other regions.
Can you target based on intent data?

Yes, we activate intent data for our Clients, including Clients that are customers of platforms like 6sense, Bombora, ZoomInfo, Seamless.AI, Apollo, Demandbase, Priority Engine (Informa TechTarget), and others.

Do you have technographic targeting?
Yes, we have highly effective technographic targeting that we have activated for multiple clients successfully.
Do you source the data or does that come from us?
You can leverage our incredible database to drive your entire campaign. You do not need to provide any data, however many of our clients contribute Target Account Lists or Target Contact Lists to their target audience, since that is the business they want to win.
Can you target our Target Account List?
Yes, approximately 80% of the time we are enriching, validating, and activating target account lists for our clients.
Do you work with companies in our industry?
We work with a wide variety of B2B SaaS, Technology, and Professional Services clients across a wide range of industries, including Software, Hardware, Legal, IT, Healthcare, Financial Services, Insurance, Marketing, Call Centers, Cloud Services, Professional Services, Web Development, Real Estate, Manufacturing, Information Security, ERP, and others.